“Here’s to the Heroes” Provides Free Admission to Company’s Theme Parks for Military Members and Direct Dependents

A tribute program that so far has provided free admission to Anheuser-Busch’s  Worlds of Discovery parks (including local parks SeaWorld Orlando and Busch Gardens Tampa Bay) to nearly 4 million members of U.S. and coalition armed forces and their families has been extended through 2008. 

Anheuser-Busch launched “Here’s to the Heroes” in February 2005 to acknowledge the service of military men and women and the sacrifices made by their families.

“It is gratifying to all of us at Anheuser-Busch that so many members of our armed forces have taken advantage of this program and honored us with a visit,” said Jim Atchison, president of Busch Entertainment Corporation, the family entertainment division of Anheuser-Busch.  “This is a difficult time for our men and women in uniform ‑ and their families ‑ and we are honored to give them something back.” 

Here’s to the Heroes provides a single day’s free admission to any one SeaWorld or Busch Gardens park, Sesame Place, Adventure Island or Water Country USA for the service member and as many as three of his or her direct dependents.

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